With nearly two decades of experience in the Fashion and Image Industry, owner of iSTYLE! Anja Cruse-Bothma, Image Architect, Wardrobe Curator and Fashion Stylist is “au fait” with all aspects of Fashion and Style. Her extensive experience range from, Luxury Brand Management, Fashion Editor, Buying and Merchandising to Fashion and Image Styling, working with big Company and celebrity names. Including Official Stylist for Mrs South Africa for the last 8years, styling title holders for Mrs World and Mrs Universe pageants, amongst other accolades.

She has contributed too many Publications and Productions with Styling and Fashion advice and her expertise has seen her working with local and International clients.

The core of her Business is women and the aim of her Personal Styling Sessions is “Inspiring Confidence” as the slogan says, by focusing on the elements of Style and expressing personality in details.

Empowering women one wardrobe at a time, to live their individuality through style!

iSTYLE! since 2009.


Her styling skills have seen her working with some big name clients such as New Media Publishing, Media24, Atterbury Properties, D’ore and Blackberry, as well as collaborating with some of the most glamorous fashion designers. In her prolific career to date, Anja’s fashion expertise has been sought by high profile celebrities.

In addition, Anja is the owner and director of iStyle.co.za, where she offers personal shopping, personal styling, image consultations, photo shoot styling, workshops and makeovers.

Through Anja’s unique understanding of designer fashion brands , and the taste and refinement demanded by exceptional clients, she is able to offer insightful guidance and expert opinion, in the ever-evolving world of fashion.